CAMPERLAB, first launched in 2015 by the well-known brand Camper, is a distinctive line of footwear that reinterprets and enhances the signature aesthetic of the parent brand through its innovative, design-led styles. The creative direction, spearheaded by Achilles Ion Gabriel, marked a fresh approach for CAMPERLAB, beginning with the Fall/Winter 2020 collection. This new direction reflected a deep appreciation for the brand's strong Mallorcan heritage, embodying and communicating the values and ethos that have been integral to Camper from its inception.
In this parallel universe of Camper, authenticity is a cornerstone, shaping a design ethos that is at once simple and sophisticated, honest and subtly ironic. The rich tones and meticulous details in each piece of footwear mirror CAMPERLAB's unpretentious and mindful approach to shoemaking. The brand is often stirred by the beauty found in contradictions and explores footwear design from a unique perspective. Its collections reflect the spirit of its island origins, intertwining surreal aesthetics and a refined sense of humor.
CAMPERLAB offers a fresh take on the familiar, inviting its patrons to explore and experience the unexpected through their footwear choices​.