New York
USA
Address
654 Madison Ave
New York, NY 10021
USA
FMD-ID
BR188
Phone
+1 212 221 4541

About

founded by

Calvin Klein

belongs to

PVH; Warnaco Group

about

In 1968, Klein who was to manage the business, founded Calvin Klein Ltd., a coat shop in the York Hotel, in New York City with $10,000. Legend has it that a year later a buyer from Bonwit Teller got off the elevator on the wrong floor, and ended up placing a $50,000 order. It is more likely though, that Klein showed his work to Bonwit Teller staff, which led to the first Calvin Klein collection: a line of men's and women's coats featured at the New York City store.

In 1969, Mr. Klein, who was later described as "the supreme master of minimalism," appeared on the cover of Vogue magazine. By 1971, sportswear, classic blazers as well as lingerie were added to his women's collection portfolio. The fledgling company booked $1 million worth of business in its first year, reaching sales volume of $5 million by 1971.

By 1977, annual revenues had jumped to $30 million, and he had licenses for scarves, shoes, belts, furs, sunglasses, and sheets. Klein and Schwartz were making $4 million each. After the company signed licenses for cosmetics, jeans, and menswear, Klein's annual retail volume was estimated at $100 million. In 1978, Klein claimed sales of 200,000 pairs of his famous jeans the first week they were on the market. By 1981, Fortune magazine figured Klein's annual income at $8.5 million a year. In the mid-1970s, he had created a designer-jeans craze by putting his name on the back pocket. The jeans were famously advertised with a commercial featuring a 15-year-old Brooke Shields cooing in 1979/80 that "nothing comes between me and my Calvins" and "I've got seven Calvins in my closet, and if they could talk, I'd be ruined." Controversial advertising, including a series of ads featuring adolescents in sexually evocative poses, has been a recurring theme for the company. Shields advertised for Klein underwear in 1984 as well.

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The Look

Calvin Klein has been presenting collections for 30 years. He is a most devout modernist, a believer in form-follows-function thinking. Each season his models walk down the catwalk in clothes created as a quiet protest against fashion's outlandish theatricality.
He has never dabbled in beaded headgear, animal headdresses, rubber cocktail dresses. So no matter what Gaultier or Galliano are showing, he keeps his palette defiantly muted, his lines aggressively clean, and his style grounded in reality.
Calvin Klein's aim, as he himself said, "I want to combine the refinement and elegance of the couture tradition with my belief that clothes should be realistic and wearable." His aim is understated sophistication using luxurious fabrics like silk, suede and cashmere. He uses no fussy detail and uses sober colours that appeal to both men and women. He often takes elements of a man's wardrobe and tailors them for women.

Who Wears It

Owen Wilson, Ashton Kutcher, Vince Vaughn, Jennifer Connolly , Jennifer Aniston, Naomi Watts and Katie Holmes. Oscar-winner Hilary Swank has a close relationship with both Klein and Costa, and has recently modeled for Calvin Klein underwear.

Perfumes

1978 Calvin Klein
1979 Calvin Klein for Men
1981 Calvin
1985 Obsession
1986 Obsession for Men
1988 Eternity
1989 Eternity for Men
1991 Escape
1993 Escape for Men
1995 CK One
1997 CK BE
1998 Contradiction (W)
1999 Contradiction (M)
2000 Truth (W)
2000 Truth (M)
2002 Eternity Rose Blush (W)
2002 Truth Blush (W)
2002 Sheer Obsession (W)
2002 Crave (M)
2003 Eternity Purple Orchid (W)
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Official Social Media

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