founded by
Malene Birger & IC Company A/S
belongs to
Malene Birger, IC Company A/S & Charlotte Egelund
about
By Malene Birger A/S was founded in 2003 with IC Companys A/S as a significant investor. Malene Birger was CEO/Creative Director and owns 49% of the company. She received worldwide recognition and is acclaimed as a talent to be watched.
Today, the brand is available around the world. With a staff of more than 80, sales in 42 countries and representation by 19 agents and distributors, By Malene Birger is undeniably and international brand in demand. The company is experiencing substantial growth in countries such as Japan, China, Hong Kong, Korea, the Middle East and South Africa.
By Malene Birger is domiciled at Frederiksberg, Copenhagen, in a historic and beautiful building of more than 2000 square metres.
The flagship By Malene Birger boutiques are located in an expansive 360 square meters duplex in the heart of Copenhagen, and an exclusive 250 square meters boutique in Stockholm, Sweden. In addition, there are shop-in-shops in Denmark, Sweden and Norway.
The first franchise stores opened in Dubai in May 2008 and in Kuwait City August 2008.
By Malene Birger continues to extend the franchise business globally and the company now has boutiques in London, Copenhagen, Oslo, Stockholm, Dubai, Kuwait, Bahrain, Casablanca and Rostov.
Furthermore the company plans to launch an exclusive boutique in the prestigious Las Vegas Mall in Moscow and a boutique in Malm� in 2010.
Malene Birger�s creativity finds its source of inspiration in her personal style and ideas, which she uses to create the eloquence that characterises her entire universe, looks and collections. This is reflected in everything she does and where the brand is visible. Details are the signature of the By Malene Birger universe.
The style is international, classic, sexy and sophisticated. The collections always have an edge and are often inspired by classic style icons and old movie classics. Malene Birger�s modern designs always have a retrospective element.
The collections appeal to the modern, busy woman, who travels, lives in the moment and loves fashion. However, she is not a slave to it.