bSTORE

founded by

Matthew Murphy & Kirk Beattie

belongs to

Matthew Murphy & Kirk Beattie

about

Designed in house by co-owners Matthew Murphy and Kirk Beattie, the b Store clothing collection represents stylish basics � something classic with a modern edge and ultimately, the completing items of your wardrobe. The duo first crossed paths in the early nineties with Matthew as a menswear buyer for a contemporary fashion store and Kirk as the proprietor of his own boutique. They quickly became friends and shared a common interest in the fashion and music scene � with views they felt were quite different to their peers. In 2001 Matthew met Jos� Neves � an independent brand owner who was keen to launch a London-based footwear label, and the brand was born. Since, Matthew and Kirk have become the face of b Store, working inside the boutique and designing its collections.

The label launched in 2001 solely as a shoe line - devised by co-owners Jos� Neves, Matthew Murphy and Kirk Beattie - with its home in Mayfair�s Conduit Street, London. The original concept for the store was to create a launch-pad for young designers within the fashion, art and design sphere by inviting graduates from London colleges to stock their collections and complement the b Store shoe line. Following its success and early renown for carrying innovative labels, the store moved in 2006 to its current location on Savile Row. The b Store brand evolved to offer a unisex clothing line, adding another dimension to the concept � which earned the store the coveted �Shop of the Year� title at the British Fashion Awards. b Store now presents seasonal collections on schedule at London Fashion Week, selling to over fifty stockists worldwide.