Brooksfield

founded by

Umberto Maria Monasterolo

belongs to

Mistral S.p.A.

about

Brooksfield is a prêt-à-porter fasion brand belonging to the Mistral company, shich established in 1971 by Umberto Maria Monasterolo. Mistral was a company which initially manufactures and distributes only men’s trousers. The sales, while initially limited to a regional catchment, extend to the entire northern area, and later to the whole country. Till 1975 the company changed in the market convinced the ownership to expand production in the direction of a total “look” with a refined British style.

Having reached its tenth year in business in 1980, Mistral can boasted a considerable increase in a sales force level, in invoicing and clients. At the same time, there was growing loyalty to the Brooksfield brand, around which the identity of the company becomes defined.

In 1985 the brand launched a women's line and in the early 1990s, it started a licensing program which developed a perfume (Eurocosmesi), eye glasses (Lastes International), a children's line (Simonetta), and leather goods (Basso Leather).

In 1990 Mistral explored the potential of European markets and beyond, developing a policy of high profile promotional activities. In this context, in 1992, they launched the prestigious operation involving the Whitbread Round the World Race 1993-94 regatta, the most important sailing event next to the America 's Cup, thanks to which the Brooksfield brand sailed around the entire world.

In 1995 the first Brooksfield Flagship Store was opened in one of the most esteemed commercial streets in Milan, Corso Venezia.

in 1996 Mistral continued to increase the range of Brooksfield products, aiming at a completely new market: babies’ and children’s clothing. Thus Brooksfield Junior was created. Furthermore, the policy of advertising investment continued, and Brooksfield became the official sponsor of Ferrari in the Le Mans 24 Hour race.

In 1999 the corporate policy of diversification didn’t stop, thanks mostly to the arrival of the new Chairman and Delegated Administrator, Guido Andrea Monasterolo, the founder Umberto’s son. A new line of jeans and outdoor wear was created, adapted to a younger and more assertive public: Brooksfield Jeans.

Brooksfield Golf, a sporty clothing line with a high technical content was launched in 2000, destined for both golfers and those who love practical and elegant style.

In 2005 a real retail development project was created, starting in Italy with the restyling of the Milan store and the introduction of a "corner & shop" concept, followed by the opening of other sales points in major Italian cities: Turin, Rome, Palermo, Catania and in the most prestigious tourist destinations: Forte dei Marmi and Ischia.

2006 was the determining year for the start of an intense Brooksfield brand extension activity in the more varied sectors for brand consolidation: starting with Eyewear, then Footwear (2007), Leatherwear (2009) and Men’s women’s and children’s Underwear (2010).