founded by
Nazareno Fonticoli & Gaetano Savini
about
Brioni is an Italian fashion house founded in 1945. It specialises in the sale of hand-made suits.
Master tailor Nazareno Fonticoli and his business partner Gaetano Savini opened their first suit shop in Rome's Via Barberini at the end of World War II. The company was named "Brioni" after the resort on the coast of the Adriatic Sea.
Brioni's first fashion show was held in 1952 at the Pitti Palace, Florence. The show gave the company exposure to clients worldwide. In 1954, Brioni held a fashion show in New York City, followed by shows in eight other American cities. That year, Brioni opened new shops on both sides of the Atlantic.
Umberto Angeloni took over as Chief Executive Officer in 1990, and started an expansion plan which saw the introduction of a womenswear line, and shops opening in locations such as Mumbai, St. Petersburg, and Baku. He also arranged for Brioni suits to appear in James Bond movies from 1995. However in 2006 the family replaced Angeloni with three joint CEO's : Antonella de Simone, descended from Fonticoli, Andrea Perrone, a descendant of Savini, and finance man Antonio Bianchini. As of at least August 2009, Andrea Perrone is the sole chief executive.
In order to meet the demand of such a large clientele, Brioni opened a factory in Abruzzo, Italy, where expert tailors hand-sew jackets and trousers before adding the finishing touches by machine. Brioni also owns a shirt factory, a leather fashion house and a line of women's clothing.
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