Spring/Summer 2021
Benefit Cosmetics LLC is a manufacturer of cosmetics founded and headquartered in San Francisco, California.
In 1976, the Ford twins created a unique San Francisco beauty boutique with a whimsical candy store atmosphere. The shop grew famous for delivering quick fixes for every gal's peskiest beauty dilemmas, and with a "double" dose of wackiness mixed with know-how, the twins successfully built Benefit Cosmetics into a global beauty brand. The "friskiest" beauty brand now has over 2,600 counters in more than 30 countries. In addition to their product expansion they have also opened up "brow bars" worldwide. Benefit Cosmetics LLC is now a subsidiary of LVMH.