Spring/Summer 2020
Models
Fernando Icazbalceta
Ben & Frank
Mexico City
Mexico
FMD-ID
BR15965
Phone
5512051050
Website
About
Founded in 2015 and based in Mexico City, Ben & Frank is a leading DTC and omnichannel eyewear brand offering high quality prescription glasses and sunglasses at value-oriented prices. The Company has eliminated intermediaries such as designers, brand holders and wholesalers through its DTC model, thereby removing the tradeoff between design and affordability. Ben & Frank’s compelling value proposition is based on superior customer experience, in store and online, combined with a simple and affordable pricing strategy. As a result, the Company has disrupted the traditional optical industry in Latin America, boosting the highest NPS score in the category.
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