founded by
Max Azria
belongs to
BCBGMAXAZRIAGTOUP
about
Joyce Azria, BCBGeneration�s Creative Director and daughter of Max Azria, oversees all customer touch points for the brand, including design, creative and marketing for apparel and accessories. Her first collection debuted for the Fall/Holiday 2009 season.
The brand�s chic, youthful clothing, dresses, outerwear, handbags and footwear are available at select department stores, such as Macy�s Bloomingdale and Nordstrom, as well as top specialty boutiques nationwide.
BCBGeneration is an innovative lifestyle brand inspired by the youthful spirit and creative sensibility of today�s woman. Combining timeless aesthetics with playful details, the collection affords every woman the freedom to explore, expand and express her individuality through personal style.