Autumn/Winter 2021
Models
Nya Gatbel
Aubade
Paris
France
Address
10, rue du Colonel Driant
75001 Paris
France
75001 Paris
France
FMD-ID
BR1303
Phone
+33 01 70 99 20 00 ; Fax: +33 01 70 99 20 27
Website
About
founded by
Dr Bernard et Cie
belongs to
Calida Group
about
A seductive underwear designer, ranking among the great luxury brands, they are considered as ambassadors for France’s image throughout the world.
Aubade was the first brand to sell the idea of lingerie as a product affording pleasure for oneself and for one’s partner.
Aubade was born in 1875 when Dr Bernard created a girdle and corset-making company in France. In 1958 Bernard et Cie were taken over and then the Pasquier family created the Aubade lingerie and swimwear brand. Then in 1963 colour appeared with coordinating items and prints with original motifs.
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The Look
Aubade is best known for its strong colours, bold use of fabric and texture and its half-cup balconette bras and is also renowned for its craftsmanship and savoir-faire, with no less than 15 fabrics and up to 24 processes to make each Aubade bra.
The Aubade customer is confident, knows who she is and what she wants to be. Flirtatious and fashionable, she is passionate about lingerie and loves colour, attention to detail and the styling spirit of the brand.
Aubade aims to offer women a bra for every occasion. The range includes timeless classics and new fashion ranges launched each month. Aubade’s ranges include half cup, padded, moulded, strapless and triangle-style bras accompanied by a wide selection of briefs, strings and shorts.
