Asai

Asai is a London-based fashion brand founded by Central Saint Martins graduate A Sai Ta. The brand is known for its experimental approach to design, combining traditional craftsmanship with modern technology. Asai's collections are inspired by the designer's own experiences and cultural heritage, and feature bold silhouettes, intricate details, and unexpected materials. Asai has been featured in publications such as Vogue, Dazed & Confused, and i-D Magazine, and has been worn by celebrities such as Rihanna and Solange Knowles.