Artigiano by Asoni

Artigiano, a name synonymous with craftsmanship, is a brand that inspires a certain feeling - the distinct satisfaction of wearing a shirt that is crafted with meticulous care, expertise, and a deep attention to detail. Founded in 1972 by Hans Aeberhard in the Italian part of Switzerland, Artigiano was born out of a singular vision: to create the perfect white shirt, a masterpiece of high-level craftsmanship​​.

Nearly 50 years on, Artigiano, as part of the Asoni Group, continues to uphold this fundamental principle with every fiber of each shirt. The brand's passion for the art of shirt creation and the desire to build and sustain long-term relationships have continued to draw generations to the Asoni Group, making it a true family enterprise. The company, led by founder Hans Aeberhard, along with the second generation, Aline Aeberhard and Kai Müller, aims to translate the vision of the perfect white shirt and the values of Asoni into the fast-paced fashion world, meeting the current needs of customers. Today, Artigiano's offerings extend beyond shirts, also featuring an array of elegant blouse variations​​.

Shirts and other garments by Artigiano are designed and manufactured in their own ateliers and production facilities in Switzerland and Portugal. Here, traditional craftsmanship is valued as highly as sustainability and efficiency. With a vertically integrated and fully controlled production and supply chain, Artigiano ensures a consistently unique, high-quality product. The brand places a significant emphasis on avoiding overproduction and waste, conscious of maintaining a sustainable process for the environment​.

Artigiano also values delivering their shirts as quickly as possible to where they'll be worn. They understand their customers, their lifestyles, and their needs. Recognizing that their customers are active individuals with many obligations and an equal appreciation for beauty in life, Artigiano seeks to provide what's best for them in a manner that also saves time. With their shirts and blouses, Artigiano offers customers a timeless piece of value, perfectly fitting and enduring in both quality and beauty. In this sense, Artigiano shirts are not only tailored in form and craftsmanship but are also fitting for life itself​​.