London
United Kingdom
Address
100 Regent St.
W1B 5SR London
United Kingdom
FMD-ID
BR730
Phone
+44 20 7675 8200

About

founded by

John Emary

belongs to

Renown Incorporated

about

"Aquascutum" is a UK-based luxury clothing and apparel manufacturer, owned by Japanese company Renown Incorporated since 1990.

Aquascutum was established in 1851, the year of the Great Exhibition, when tailor and entrepreneur John Emary opened a high quality menswear shop at 46 Regent Street. In 1853, after succeeding to produce the first waterproof wool, he had his discovery patented and renamed the company �Aquascutum�, Latin for �watershield�, which is a very good name for their raincoats which are used as shields to keep out rain. In 1901, Emary moved to 100 Regent Street in the heart of London, which remains Aquascutum�s flagship store to this day.

In 1854 during the Crimean War, British military officers were equipped with Aquascutum raincoats.

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Who Wears It

Pierce Brosnan, Sophia Loren, Tony Blair, Margaret Thatcher, Angelina Jolie, Kylie Minogue, Princes of Wales, Prince Rainier of Monaco, Sir Winston Churchill, Baroness Thatcher, Humphrey Bogart, Lauren Bacall, Sophia Loren,Cary Grant, Michael Caine

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