founded by
Maria Elvira Crosara
belongs to
Maria Elvira Crosara
about
The relationship between Maria Elvira Crosara , art and fashion has ancient roots. Starts up by the union of two Italian families that settled in Minas Gerais around the turn of the century. The family begins the activities in agriculture and soon after began a smeltery, producing agricultural equipment.
In 1987, with 19 years old, Maria Elvira goes to Firenze (Italy), to study jewelry in the School of Fashion & Design, continuing the family tradition of casting with the new function of creating jewelry. In direct contact with the Italian fashion, she sketches the first lines of the union of jewelry and fashion design.
The first pieces of the Anuncia��o, founded in 1988, reflect the fusion of fabric and jewelry - pieces with unique prints and buttons of gold, pearls and Brazilian stones. After the stylist has added embroidery, enabling more versatility and possibilities for its application.
In 2003, fifteen years after its founding, Anuncia��o opened its first brand store in S�o Paulo, at Oscar Freire Avenue, an address famous for its high end fashion designer stores.