Amouage

Amouage is an internationally recognized luxury fragrance brand, which prides itself on crafting exquisite perfumes and luxury goods. The brand was conceived in the culturally rich landscape of Muscat, Oman, in 1983, at the behest of Sultan Qaboos bin Said al Said. The origin story features an interesting cast of characters including Prince Sayyid Hamad bin Hamoud Al Busaidi, the founder of the company.

The brand has seen a series of leadership changes, with David Crickmore stepping in as CEO in 2006, followed by the appointment of Christopher Chong as the creative director. Both Crickmore and Chong left their positions in 2019. Despite the changes at the top, Amouage has held onto its commitment to creating unique and desirable products. Over the years, it has diversified its offerings to include bath, home, and leather goods in addition to its signature fragrances.

One of the highlights of the Amouage brand is its expansive retail presence. With 21 standalone shops across the globe and products available in department stores worldwide, Amouage has made its mark in the international luxury market. At the heart of the company's operations is the Amouage factory and visitor's center in Muscat, which has the capacity to produce approximately 25,000 bottles of fragrance every week. This two-story building, open to visitors since December 2012, stands as a testament to Amouage's commitment to quality and craftsmanship.

Amouage is more than just a luxury brand; it's a testament to the rich cultural heritage of Oman, an embodiment of international luxury standards, and a beacon of timeless elegance and sophistication.