Adler

Adler is a fashion chain that operates over 130 stores in Germany, Austria, Switzerland, and Luxembourg. The stores, which are part of the Zeitfracht Group, offer a wide range of clothing and accessories for men, women, and children, including both Adler's own brands and other well-known national and international brands. In addition to clothing, Adler's stores also offer a growing selection of non-textile goods and services, such as DPD package pickup stations. Some stores also have their own restaurants and Adler cafes. In addition to its physical stores, Adler also operates an online store at www.adlermode.com. The company's product range is primarily targeted at the over-50 age group and offers high-quality, mid-priced products with a good value for money. The range includes a wide selection of women's and men's outerwear and lingerie, as well as accessories, shoes, children's and baby clothing, and hardware. Adler's well-rounded product range also allows for cross-selling opportunities in its stores. In line with its strategic direction, Adler plans to expand its range of external brands in the future in order to meet the needs of its target audience and attract new customer groups. Adler has a long history, with the company being founded in 1948 by Wolfgang Adler in Annaberg, Saxony. The company has since expanded and entered new markets, including Austria in 1987, Luxembourg in 1981, and Switzerland in 2012. In 2010, Adler launched its online store, and in 2018, the company began its "Strategy 2020" with the goal of becoming a digital and physical platform for people in their prime. In 2021, Adler was acquired by the Zeitfracht Group in Berlin.