7 For All Mankind

founded by

Michael Glasser, Peter Koral, and Jerome Dahan

belongs to

VF Corporation

about

7 For All Mankind is a brand of designer jeans founded by Michael Glasser, Peter Koral, and Jerome Dahan in 2000 and headquartered in Los Angeles, California. Since 2007, it has been owned by the VF Corporation.

7 for All Mankind began by designing women's jeans. A men's jeans line was introduced in fall 2002, and its Children Denim Collection for boys and girls in fall 2005. In addition to jeans, 7 for All Mankind produces other clothing items such as skirts, shorts, and denim jackets. The brand is sold in over 80 countries including Europe, Canada, and Japan.

Dahan and Glasser, denim designers who had worked in the apparel industry for years, created the company in response to what they saw as a void in the contemporary denim market. Focusing on women's denim lovers, the company enjoyed near-overnight success because of the fit, fabrics, washes, attention to detail, and the iconic swooping logo that adorned the product's back pockets. A myriad of designer denim upstarts followed 7FAM in Los Angeles, making it the world center for casual fashion. 7 For All Mankind's proximity to Los Angeles makes the brand popular with celebrities and urban, fashion-conscious young adults. The two partners brought in Marc Jacobs for financial backing.

In 2006, 7 For All Mankind introduced a wider range of clothing items in their collection. These included men's and women's outerwear, sportswear, women's dresses, and woven shirts for men. They sell their wares online and in various department stores including Lord & Taylor, Neiman Marcus and Nordstrom in the USA and John Lewis in the UK. There are also 7 For All Mankind standalone retail stores, which as of 2009 number 18 in the US, and 11 internationally.