4funkyflavours is a fashion brand based in Eindhoven, Netherlands. The founders, Michael, Jurgen, Astrid, and Hanneke, have all worked in the music industry. Jurgen and Astrid started Rare Records, a top dance vinyl store, and Jurgen and Michael worked as DJs. Hanneke began her career as a graphic designer. From this foundation, they started various initiatives, including an artist booking agency.
The team at 4funkyflavours approaches fashion with the same open-mindedness they had in the music industry. They don't adhere to specific styles or preferences, but instead try to surprise and achieve the best result through various combinations, just like a DJ set. They aim to inspire their audience through all available ingredients, with no rules, limits, or boundaries, just their imagination.
4funkyflavours started as a baby and children's brand, launching their first collection in January 2010 (spring/summer 2010). In the following season, they expanded their children's range to include sizes up to 12 years old. In January 2014, they presented their first women's collection and a year later, they expanded to include a men's collection.
The company's office and warehouse functions are all located at their main site, which includes a wholesale warehouse, a webshop, product and graphic design, marketing, social media, administration, customer service, IT, and management. They also have their own photo studio and a complete workshop where they build their interiors and trade show stands.
Including their three 4funkyflavours stores, the company has a team of around 60 employees.