19-69

Luxury cult brand 19-69, founded by the Swedish artist and product developer Johan Bergelin, is a testament to creativity, individuality, and breaking boundaries. With a passion for art and a desire to challenge traditional gender norms, Johan embarked on a journey to create a brand that embodies freedom of expression and stands for something meaningful.

Inspired by the fashion trends of the 80s and the inclusive nature of that era, Johan recognized the power of beauty as a form of art. Surrounding himself with like-minded creatives, he was inspired by their courage to stand up for their beliefs. This inspiration sowed the seed that eventually blossomed into 19-69, a brand that celebrates self-expression and values.

The name 19-69 carries profound symbolism, representing freedom, tolerance, and counterculture. Each product draws inspiration from iconic moments in countercultural history, as well as art, music, and diverse cultures. The vibrant colors of the brand's packaging symbolize a rainbow, a symbol of peace and freedom in 1969.

For Johan, 19-69 is not just a brand, but a statement. It represents authenticity, the year of his birth, and a sincere declaration of his true self. Through his work as a photographer, Johan has witnessed the beauty that unites people across different cultures. It is this unity that he seeks to explore and share through 19-69, inviting individuals to transcend borders and discover what connects us all.

Each 19-69 fragrance is an olfactory journey inspired by a specific era, culture, or location, spanning Africa, Europe, the United States, and Asia. Art, music, and various cultural influences shape the content, names, and packaging of these scents. The meticulously crafted glass bottles are meticulously varnished and screen printed in Italy, reflecting the brand's commitment to quality and attention to detail.

Handmade with care, each 19-69 product possesses its own unique character, with slight variations that add to its charm. Carefully selected raw ingredients ensure the highest quality, resulting in a fragrance experience that is truly exceptional.

With 19-69, Johan Bergelin invites you to embark on a journey of self-discovery, cultural exploration, and appreciation of beauty in all its forms. This is not just a brand, but a testament to the power of art, music, and scents to bridge gaps and bring people together. Step into the world of 19-69 and embrace the beauty that unites us all.