LIS RUTTEN AGENCY IS A MODEL AGENCY FOUNDED BY LIS RUTTEN IN 2020. WHILE BEING A MODEL HERSELF EARLIER, LIS WAS MORE INTERESTED IN HAPPENINGS BEHIND THE FASHION SCENE. OUTSTANDING FACES AND THE SELVES BEYOND THEM INSPIRED HER THE MOST. LIS RUTTEN STARTED LOOKING FOR SUCH FACES IN THE STREETS. THE IDEA OF BEAUTY WITH THE DISTURBING ELEMENT. WITH SOMETHING UNUSUAL, DISAGREEABLE, AND MOVING. SOON AFTER THE START, THE LIS RUTTEN AGENCY COLLABORATED WITH HIGH FASHION BRANDS SUCH AS GUCCI, BALENCIAGA, DIOR AND OTHERS. THE AGENCY CONTINUES TO WORK WITH LEADING FASHION BRANDS. YET IT CHALLENGES THE RIGID BOUNDARIES AND NORMS OF THE INDUSTRY AS IT EXPLORES BEAUTY THROUGH EXTRAORDINARY FACES AND PERSONALITIES.