The Click fashion studio was established in 1991 as the first private model agency in Serbia. Thanks to its authorship, imaginative, educative and often alternative approach to fashion, Click became special factor of many fashion and stage performances in cultural and public life of Belgrade. Click includes several different business segments – model management, public relations, event and fashion marketing, consulting, fashion shows organization, video and photo production, as well as presentation and promotion of young designers. On of the specific features of Click fashion studio certainly is marketing and PR team which provide realization of the projects at the high professional level by its knowledge and imagination. The Click fashion studio consists of around 80 models and photo models, designers, stylists, photographs, make-up artists, hair stylists, scenographers and designers, choreographers, music associates, marketing and PR team – team capable to perform all kinds of fashion presentations ... from fashion shows, catalogs, advertising and music video clips to organizations of various events and image making. Models of the Click fashion studio not only acquired great experience on Yugoslav market these last years but also a great experience on fashion markets of Milan, Paris, London, Tokyo, New York ... Quality they acquired working for Click prepared them for the work for the some of the world top designers: Armani, Ferre, Gaultier, Ives Saint Laurent, Valentino, Paco Rabbane, Dolce & Gabbana, Chanel, Yojhi Yammamoto, Marc Jacobs, Balanciaga, Prada, Zak Posen... Understanding fashion as a culture of dressing and factor of higher life quality is stand Click tries to prove by performing various events and activities among which the most important is FASHION WEEK, organized twice a year (since 1996) alike similar projects in the world. One of the greatest contributions of Click fashion studio to domestic fashion market is discovering of new designers who established their names just thanks to Belgrade Fashion Week. Some of them positioned themselves in well known domestic fashion houses, while some of them have successful international careers. What should be specially emphasized is the cooperation of Click “cherishes” with numerous cultural institutions (Belgrade Culture Center, Museum of Applied Arts, SANU, Ethnographic Museum, Student Cultural Center, Bitef Theater ...), as well as with many foreign culture centers in Belgrade and their embassies and consulates abroad. Click's team in the last 17 years is made of exceptional people who from the very beginning believed in joint skills. Many of them became leading experts in their branches, some of them are permanently imprisoned by secret and glamour of fashion. Although very busy and professional when it comes to work, Fashion studio Click succeeded to maintain the pleasant atmosphere since the beginning, the something its general manager Mr. Radujevic, keep insisting on.