Loft Models is now the official representative of the name Elite Model Management, the most recognized models’ agency in the World. The whole process of transition will take place until the end of the year in order to apply all due adjustments. Therefore, they will be Loft-Elite until December 2009 and starting January 2010, they’ll be officially Elite Lisbon. Loft Models started out as an initiative developed by a group of models who work on the Fashion business as well as Advertising. As its founders believe, an agency should achieve the right balance between the clients’ wishes and the models’ goals.