Direct Model Management was established in the year 2000 and positioned as a mother agency for Ukrainian models who wanted to receive international management and placement, as Direct had a wide range of friend and partner agencies, among which are such world known houses as Why Not, Next, IMG, Ford, Marilyn, Select, View, Group and many other well established and recognized agencies of the highest level of model management. Shortly, as more models were joining the team, Direct provided management to models also from the neighboring countries as Russia and Belorussia. Soon the base of the agency also included models from other Ukrainian agencies – partners, who found trust in Direct for management of their models and their international placements.