The Serbian edition of FHM was published by Color Press Group. Started in 2007, instead of globally known celebrities, the magazine mostly relies on local personalities (actresses, TV presenters, singers, socialites, sportswomen etc.) for spreads and articles such as Aleksandra Jeftanović, Ivana Stamenković Sindi, Ena Popov, Sunčica Travica, Kalina Kovačević, Miranda Viđak, Vojislava Lukić, etc. It is no longer published there under licence by FHM International.