About

the designer

On 1st August 1936 in Oran, Algeria, Yves Mathieu Saint Laurent was born, where his father worked in insurance. When he was a child, they moved to France. In 1953, when he was 17, Yves arrived in Paris, and entered the Chambre Syndicale de la Haute Couture School. He entered a competition organised by the International Wool Secretariat, and won first prize with an asymmetrically draped, one-sleeved cocktail dress. Coincidentally, another prize winner in this same competition was Karl Lagerfeld in the coat category.

Michel de Brunhoff, the editor of Vogue, introduced him to Christian Dior, who took him on to work with him until Christain Dior’s death in 1957. He impressed Christian Dior immensely and in October 1957 Dior said to his staff " there are 3O designs in my latest collection which are based on Yves's work, he is an exceptional talent, I want him to be recognized. His staff said that YSL was still very young and that he should wait a little longer. Dior said he would bring him out at the next collection. But it was not to be, he died just a few days later. Yves Saint Laurent took over as Art Director at Christain Dior Company, and his first collection in 1958, the “Ling Trapéze”, became a resounding success the world over. YSL presented 6 collections for Dior, although by then the staff at Dior were beginning to get a little upset at what they felt was rather a too flamboyant style for sedate Dior. The clientele however, adored his designs. One person in particular, the Duchess of Windsor bought many of his creations.

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The Look

One of Yves St. Laurent's greatest talents is colour - from his Mondrian-inspired dresses to his Ballet Russes collections in the 70's. Some say he is the supreme fashion colourist of this century, unrivalled by any other designer. His colour schemes even clash elegantly. He repeats what Chanel said, "Fashions change, Style remains." His dream is to give women the foundation of a classic wardrobe, which, by escaping trends, gives them more confidence in themselves. His Smoking (tuxedo) jacket was a shock when it was introduced in 1966. A woman was banned in the 60's from dining at the Plaza hotel in New York, because she was wearing a YSL pantsuit. His pants and jackets became a statement for a new generation of women, and he said "I want to shock people, force them to think." The secret to his style (or styles because there are many) is that he creates clothes that make a woman look great and feel the height of elegance.

Who Wears It

Everyone from long-standing fans like YSL muse Betty Catroux and Catherine Deneuve, to actresses like Renee Zellweger, Julianne Moore and Chloe Sevigny.

Perfumes

1964 Y (W)
1971 Yves St. Laurent pour Homme
1971 Rive Gauche
1977 Opium (W)
1981 Kouros for men
1984 Paris
1988 Jazz for men
1990 Live Jazz(W)
1990 Eau de Sport (M)
1993 Champagne (changed to Yvresse in 1996)
1993 Kouros Fraicheur
1993 Jazz Prestige (M)
1996 Yvress Legere (W)
1996 Opium for men
1997 In Love Again (W)
1998 Live Jazz (M)
1999 Vice Versa (W)
1999 Baby Doll (W)
2000 Body Kouros (M)
2001 Nu (W)
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