About

Pauric Sweeney was born in County Donegal in Ireland. While at school in Dublin he met Irish designer Paul Costelloe and was initially interested in a fashion career. However he took a rather roundabout way to reach there.

He moved to the United States and studied architecture at the Temple University in Philadelphia. He then went to Japan for a trip and back to Dublin. He started designing jewellery there.

Finally he reached London around 1998 and decided on fashion, opening a retail outlet called Root in Brick Lane, East London. His first collection of clothes, called "Wish U Were Gothic" was launched at the Louvre in Paris (of all places) in September 2000.

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Who Wears It

Miu Miu, Lindsay Lohan, Madonna, Courtney Love, Pink,

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