About

Giles Deacon is a British fashion designer, best known for his playful designs and his collaboration with High Street retailer New Look.

Deacon was born in 1969 in Darlington, County Durham, but grew up near Ullswater in the Lake District. Deacon is the youngest child of David, an agricultural salesman and Judith, a housewife. He attended Barnard Castle School in County Durham and he initially wanted to become a marine biologist, but he failed his chemistry A-level. Deacon later joined Harrogate College of Arts, where he completed an art foundation course. After completing his course he went on to study at Central St Martins and was in the same class as fashion designers Alexander McQueen and Luella Bartley. He graduated in 1992 and began collaborating on the label 'Doran Deacon' with his friend, Fi Doran as well as contributing illustrations to Dazed & Confused.

Deacon choose to travel and gain experiences at fashion houses, before starting his own label. During his time in Paris, Deacon was hired to work with fashion designer Jean-Charles de Castelbajac, where he learnt how to use a brand name commercially. Deacon worked with Castelbajac for two years, before returning to London to work for High Street fashion houses. During this time, Deacon met the owner of Italian luxury goods house, Bottega Veneta, and was hired to work for the company, becoming the head designer and debuting a much acclaimed collection in 2000. Deacon was dismissed in 2001 when the Gucci group bought the company and terminated his contract, so they could hire German designer, Tomas Maier. However, he was immediately hired by Tom Ford to assist with Gucci womenswear. Deacon was forced to leave Gucci after one season when he became ill from an infected saliva gland.

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The Look

Deacon has been known to challenge the traditional ideas of womenswear and often uses wild prints and pop culture references in his designs. He has described his designs for GILES as humorous, dark and sexy and has stated that he wants diversity in among them. He said, "My dresses should be worn by young, cool girls just as much as by 55 to 60 year old women". At the 2008 London Fashion Week, Deacon presented a collection with a futuristic theme based on the 1980s arcade game Pac-Man. The character was embellished on many of the dresses and the models wore oversized helmets in the shape of Pac-Man. Deacon's New Look menswear collections have been described by GQ magazine as "straddling the line between quirky and wearable". On Deacon's style, fashion website Style.com has said, "His work is randomness incarnate. It can't keep to any one message, or develop an intellectual thesis. If you're looking for a point, he'll never get to it".

Who Wears It

Princess Beatrice, Drew Barrymore, Thandie Newton, Scarlett Johansson, Gwen Stefani, Mischa Barton

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