Alberta Ferretti
About
the designers
Alberta Ferretti was born in Cattolica, Italy. Her mother was a successful dressmaker with 18 seamstresses working for her to supply tourists of the 50's and 60's.
Alberta opened her own designer clothes shop in 1968, when she was only 18 years old. It was in Rimini and she called it the Jolly Shop and filled it with clothes from Armani, Krizia and Versace.
The Look
The Ferretti style is not one of old-fashioned prettiness. Her vision is a delicate one, developing an appreciation for textiles, daintily beaded or embroidered chiffons and sari silks. She is known for her super-sweet dresses and she kept with tradition and displayed floaty baby doll frocks adorned with ribbons gently tumbling down the side.
Who Wears It
Uma Therman; Tina Fey, Salma Hayek, Kerry Washington, Tang Wei, Gwyneth Paltrow, and Cate Blanchett, Jennifer Lopez, Natalie Portman, Antonia Liskova, Paola Cortellesi, Devon Aoki, Mischa Barton, Victoria Hopper, Bar Rafaeli, Christina Ricci, David Di Donatello, Alessia Marcuzzi, Scarlett Johansson (Oscar Night February 2004)