Zadig & Voltaire

Another idea the couple had was to create six collections per year instead of two. Stock is renewed constantly (500 new models each year), which means their clientele is always tempted to come in and take a look, and the label generates talk. This is one of the reasons why Zadig & Voltaire has never needed publicity. In addition, the label has high-profile ambassadors.

The label became known by word of mouth, and international success was quick in coming. Boutiques opened everywhere and Zadig & Voltaire gradually conquered England, Russia, Belgium, Japan and the U.S.

Online sale was put in place and the label's offering diversified. Men's pr�t-a-porter, children's, accessories, and in September 2008, a luxury collection were added. Now their VIP clients can purchase limited edition (30 models in 300 examples each) pieces in precious materials like silk or fur, always with a rock-n-roll feel.

Zadig & Voltaire affirm their rock inspirations to the point that the company has also become a music label and a cultural patron via "Zadig's List" online. Music is always their first inspiration, with images of guitars or music notes often appearing on their clothes.