
founded by
Salvatore Parasuco
belongs to
Salvatore Parasuco
about
Parasuco is a Canadian clothing company, best known for its denim jeans. Based in Montreal, the company is famous for its provocative advertising and fit on jeans. The company is best known for its denim clothing, but also makes shirts, casual pants, dresses, and sweaters.
Having emigrated from his native Italy to Canada, Salvatore Parasuco first developed his blue streak mopping floors at a trendy Montreal boutique as a 14 year old sales apprentice.
Catching on to the rising popularity of faded jeans, Salvatore bought raw denims and proceeded to pre-wash them in his family's domestic washing machine. Trial and error experimentation soon led to the much sought after, perfected shade of indigo, denim lovers were after. Once the process completed, Parasuco let his creations hang-dry on the family's outdoor clothesline. Careful and precise record-keeping ensured reproducible and profitable results. Selling denims, first using his high-school locker as a make-shift boutique, Parasuco then went on to open his first legitimate retail outlet Pour les Deux at age 19.
Jon Bon Jovi, Avril Lavigne, Shakira, Jessica Alba, Chris Daughtry, Tyra Banks, Halle Berry, Debra Messing, Céline Dion, Tommy Lee, Ne-Yo, Nick Carter, Jennifer Lopez, Hilary Duff, Brittany Murphy, Bai Ling, Sean Paul, Kate Hudson