Spring/Summer 2014
Models
Emily Astrup
Copyrights
Mauro Grifoni
Mauro Grifoni
Milan
Italy
Address
Via Btg Val Leogra, 44/A
36100 Vicenza (VI)
Italy
36100 Vicenza (VI)
Italy
FMD-ID
BR1685
Phone
info@maurogrifoni.com
Website
About
founded by
Mauro Grifoni
belongs to
Mauro Grifoni
about
The story begins in 1992 with a series of handmade shirts under the label Mauro Grifoni. An obsessive quest for perfection together with a love for traditional craftsmanship, seen anew with a modern eye and a contemporary sensibility, propel the whole engine in motion. Rather quickly, things grow to include other products, ‘til a total look finally takes shape. The concept is to create an assured, refined collection safe from mass-marketed trends and common formulas; an eclectic, sophisticated, metropolitan wardrobe made using the best fabrics around and relying on top-notch tailoring finesse. Unexpected classicism, playful understatement and new tradition meet up in a subdued but precious recipe conceived for demanding palates. Each piece is iconic but non-obvious, rigorous design-wise but with a relaxed spirit, always ready to be appropriated and interpreted by the wearer according to one’s own instinct and will. The DNA is proudly, unmistakably Italian, but never obviously so.
Mauro Grifoni, the project’s founder and instigator, has found two business and creative partners, Ilaria Sesso and Andrea Breda, whose contribution was vital in the definition of the brand’s peculiar identity. In 1997 a women’s collection was launched, followed in 2001 by a jeans line and in 2002 by accessories.
Across all evolutions and ramifications, the brand maintained and strengthened its signature mix of harsh refinement and excellent craftsmanship. From the bespoke suit to the sweatshirt to the feminine wardrobe, a precise, eclectically coherent esthetic unites a whole range of products.
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