Paris
France
Address
35, Rue Francois 1er
75008 Paris
France
FMD-ID
BR490
Phone
+33 01 40 69 68 00 Fax +33 01 40 69 68 30

About

founded by

Guy Laroche

belongs to

YGM Trading Ltd

about

Guy Laroche opened his own Fashion House at 37, avenue Franklin Roosevelt, Paris in 1957.

In 1961 Guy Laroche expanded his Fashion House at 29, avenue Montaigne, Paris and launched his first ready-to-wear collection.

In 1966 Guy Laroche created his first perfume FIDJI. Furthermore he launched the men�s ready-to-wear collection and opened the first GUY LAROCHE MONSIEUR boutique.

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The Look

His first collection was one of subtle sophistication, reminiscent of Balenciaga's restrained elegance: simple tops that spread into huge bouffant skirts with baroque inspired, twisted drapes, or relaxed short evening dresses in black silk chiffon, with elegant capes bordered in satin ribbon. Later collections were more feminine, fun, and younger in feel: short puffed hems and schoolgirl dresses or delicate gathered drapes and scallop-effect necklines. Guy Laroche clothes were particularly noted for their skillful cutting and tailoring.

Who Wears It

Hillary Swank,

Perfumes

1966 Fidji (W)
1970 Eau Folle (W)
1972 Drakkar pour homme
1977 J'ai Ose Aqua (W)
1978 J'Ai Ose(W)
1978 J'Ai Ose(Baby)
1982 Drakkar Noir (M)
1986 Clandestine (W)
1986 Clandestine (M)
1993 Horizon (M)
1998 Drakkar Dynamik (M)

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