
founded by
Ali Fatourechi, Shaun Hurley & Scott Sartiano
belongs to
Ali Fatourechi
about
Genetic Denim is a southern California based denim company - known for the softest jeans in the industry.
Ali Fatourechin founded Genetic Denim in 2006. He partnered up with Shaun Hurley, an industry insider, who is the president of Sales, and Scott Sartiano, who is president of Marketing.
Since then the label has exceeded 200 stores domestically and have entered international markets such as Japan, Canada and Australia.
Genetic Denim prides itself on three main elements of personal style: fit, fabrication, and individuality.
Genetic Denim is the embodiment of well crafted and innovative denim made with the finest materials. Genetic is the leading denim line recognized for having the softest fabrics in the market and for offering the most flattering fits. They are fully dedicated to providing both men and women with an array of options from fashion forward to classic polished and sophisticated styles.
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