Dorotennis

founded by

Baur Family

belongs to

BCBGMAXAZRIAGROUP

about

Dorotennis was launched in 1977 by the Baur family.

Success came quickly, in distribution as well as in the press who promptly adopted the brand. The white cotton bag with its red logo is a must-have and a remarkable communication tool for the brand.

Dorotennis became a standard, and gradually, by diversifying its product range, the brand’s reputation increased. Pioneer in “women’s sportswear”, Dorotennis is the undoubted leader in this sector, remaining at the same time dedicated to its roots, thanks to a built-in design department that guaranties the consistency of the brand’s unique style and exclusive image.

Mainly present in department stores, sports and sportswear stores, Dorotennis is also developing, in addition to his multi-brand distribution, a chain of exclusive shops entirely dedicated to the brand.

Doretennis keeps up with the passing fashions and trends and adapts itself in order to ensure a perennial development whilst innovating. The company was still managed by the Baur family (the manager is now the founder’s daughter), and has succeeded in less than 30 years in being present in more than 1000 multi-brand stores, 70 in-store areas, and in owning 23 exclusive stores.

In January 2008, fashion powerhouse Max Azria from BCBGMAXAZRIAGROUP acquired Dorotennis, thus reuniting Dorotennis and Dorothée Bis (which the Group had purchased in 2003).