
founded by
Donna Karan
belongs to
LVMH Moet Hennessy Louis Vuitton Inc.
about
"DKNY" was launched as a second line of Donna Karen in 1989. The DKNY line was designed to provide stylish, casual, and affordable clothing for a less elite market segment. The apparel was still relatively expensive but it brought an entirely new and much broader range of buyers to Karan designs. The line, which was craftily marketed on a background of black-and-white cityscapes that enhanced its urban nature, was one of the most successful launches in fashion history. DKNY helped the fashion firm generate about $115 million in sales for 1989.
The first DKNY flagship store opened in 1999 at Madison Avenue and 60th in New York.
In the early 1990s the DKNY line represented an estimated $285 million of projected total sales of $365 million.
The line prospered by staying current with street fashion ideas incorporating the teenage grunge look (a mismatched sloppy style adopted by the youthful 90s counterculture) for mostly mainstream and older audiences.
Rachel Bilson, Drew Barrymore, Jessica Szohr, Hilary Duff,