New York
USA
Address
550 Seventh Avenue
New York, NY 10018
USA
FMD-ID
BR427
Phone
+1 212 789 1500 Fax +1 212 789 1820
Website

About

founded by

Donna Karan

belongs to

LVMH Moet Hennessy Louis Vuitton Inc.

about

"DKNY" was launched as a second line of Donna Karen in 1989. The DKNY line was designed to provide stylish, casual, and affordable clothing for a less elite market segment. The apparel was still relatively expensive but it brought an entirely new and much broader range of buyers to Karan designs. The line, which was craftily marketed on a background of black-and-white cityscapes that enhanced its urban nature, was one of the most successful launches in fashion history. DKNY helped the fashion firm generate about $115 million in sales for 1989.

The first DKNY flagship store opened in 1999 at Madison Avenue and 60th in New York.

In the early 1990s the DKNY line represented an estimated $285 million of projected total sales of $365 million.

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The Look

The line prospered by staying current with street fashion ideas incorporating the teenage grunge look (a mismatched sloppy style adopted by the youthful 90s counterculture) for mostly mainstream and older audiences.

Who Wears It

Rachel Bilson, Drew Barrymore, Jessica Szohr, Hilary Duff,

Perfumes

1999 DKNY Men (M)
2002 DKNY (W)
2005 DKNY Be Delicious Message Of Hope (W)
2006 DKNY Red Delicious (W)
2006 DKNY Red Delicious (M)
2006 DKNY Women Summer (W)
2007 DKNY Summer (W)
2007 DKNY Be Delicious Men (M)
2007 DKNY Be Delicious Picnic in the Park (M)
2007 DKNY Be Delicious Picnic in the Park (W)
2007 DKNY Be Delicious Shine (W)
2007 DKNY To Go Women (W)
2008 DKNY Summer 2008 (W)
2008 DKNY Be Delicious Art Men(M)
2008 DKNY Be Delicious Charmingly Delicious (W)
2008 DKNY Be Delicious Kisses (W)
2008 DKNY Be Delicious Red Art (W)
2008 DKNY Be Delicious RED ART Men (M)
2008 DKNY Red Delicious Charmingly Delicious (W)
2009 DKNY Women Summer (W)
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Official Social Media

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Latest Catalogues from DKNY

Look Books from DKNY

DKNY Fashion Shows

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