Carpi
Italy
Address
Press enquiries
(PR e Press)
Via Borgospesso, 21 Milano
Italy
FMD-ID
BR58
Phone
+39 02 784694

About

founded by

Anna Molinari

belongs to

Blufin Spa.

about

The Blumarine brand name is born from Anna Molinari�s and her husband, Gianpaolo Tarabini�s, passion for the sea and for the color blue, in 1977, in a small town named Carpi, the couple takes on the challenge of building the blumarine company, with the intent of creating collections inspired from the young, enterprising designer�s creativity.

In 1980 the Blumarine brand makes its debut at the Modit in Milan, it is a great success; followed, in 1981, by the first fashion held in Via Manzoni in Milano presented to an international audience. In 1986, a collection wholly designed by Anna Molinari makes its debut at Milano Collezioni, the widespread approval stems further development of the company.

In 1987, the new girls-collection, Miss Blumarine, for girls between 6 and 14 years of age, is born and ensues in the lincensing phenomenon, harnessing the true potential of the Blumarine brand in various sectors.

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The Look

Blumarine collections are young, fun, and throwaway. Kitsch and naughty, sexy yet prudish, the clothes always represent an appealing ambiguity. A Blumarine promotional piece, for example, gives a peek-a-boo glimpse at a little girl plundering her elder sister's wardrobe and emerging half innocent, half saucy, into the sophisticated world. There is also a hard-edged defiance about the clothes, designed by a woman who combines her intelligence with the feminine powers of seduction.
Molinari likes to emphasize the female figure, which is often achieved by exaggerated feminine styles. Very popular is her tutu miniskirt, which features a tiny cinched waist that suddenly explodes into a full bell skirt, and layer upon layer of net and lace petticoats. The line also featured delicate black lace baby doll dresses cut dangerously short, laced bustiers, short, striped milkmaid dresses, tiny cardigans, and figure-hugging sweaters, always worn in a way to reveal a lacy bra top or satin-trimmed slip.
Popular fabrics have included lace, brocade, chiffon, and fake fur either as a trim or made into a figure-hugging jacket. Accessories are important�bo-peep caps worn with schoolgirl pigtails, large feather boas, or top hats. Ruffles often reoccur in collections, on shirts or as flounced cuffs and necklines. Color mixes are always refreshing and unexpected: ice blues mixed with burgundy, peach, and cream, or chocolate brown mixed with sky blue and tangerine; dominating, though, is black, always sexy and suggestive.

Who Wears It

Jenny McCarthy, Jenny McCarthy, Carol Alt, Fergie,

Perfumes

2001 BLUMARINE II
Blu Blumarine
Blumarine Vitage

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