London
United Kingdom
Address
9 Calvert Avenue
London E2 7JP
UK
FMD-ID
BR368
Phone
+44 (0)20 7613 3073

About

founded by

Allison Lloyd and Jono Platt

belongs to

Allison Lloyd

about

Jono Platt and Allison Lloyd set up �Ally Capellino� in London in 1979. Ally Capellino originally sold hats, jewellery and accessories and started designing womenswear in 1980.

The collections are presented in London, the first catwalk show was 1986. The first boutique was opened in 1988, in London.

In 1987 the firm signed a licensing contract with the GCO Company in Japan, which aimed to achieve optimum positioning of the label in terms of retail, public relations, and advertising exposure. This was followed, in 1988, by the opening of the Ally Capellino store in Soho, London, which developed into an emporium for clothing, childrenswear, and lifestyle items.

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The Look

Timeless, but never boring, each piece is made from beautiful durable leathers and fabrics that only improve with age. Forget the idea of the statement bag � with their quiet branding they are meant to be worn, used and loved.
The range includes covetable classics for men and women - satchels made from canvas and leather with names like Vanessa, Lionel and Jeremy are timeless and modern. Next to them new designs are added each season or updated in quirkier fabrics and colour ways.

Who Wears It

Bloom, Jamie Oliver, Kate Moss, Greta Scacchi

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